Prevent SBS British Columbia, a new program of BC Children’s Hospital, is beginning a provincial prevention initiative aimed at reducing the number of SBS cases in B.C.
Decades of research have shown that infant crying, especially inconsolable crying, is the main trigger for Shaken Baby Syndrome. Our prevention program, The Period of PURPLE Crying®, is intended to educate the parents and general public about the frustrating characteristics of normal infant crying, especially inconsolable crying, and the dangers of shaking.
In addition, we are an information and resource network for professionals, parents, caregivers, and the general public who are interested in obtaining a better understanding of this preventable form of child abuse.
If you would like more information on our program, please refer to our website www.dontshake.ca. You may also contact us by phone at 604-875-2000, ext. 5100.